Home Page

• The logo and brand name are nowhere to be found on the home page. This is typically located in the upper left corner of every website.

• Also the visual design of the homepage is not reflective of the bold pink color found throughout her instagram page. it looks very drab and outdated.

• The website uses too much white space, and does not have proper spacing or hierarchy.

• There are no calls to action and it’s hard to determine what is the most important information.  

Accessibility issues 

• Highlighting the navigation menu items hover state is pink on white is poor for accessibility 

• The best thing to do would be to make this a darker pink color like a magenta 

• Navigating to book page - the header menu no longer exists so you can't navigate to previous or other pages / once you add to cart and VIEW cart the menu appears again 

Customer Journey

• There is a chance the business is losing potential customers. When I navigated to the book page, customers are unable to return back to the home page or navigate other pages because the navigation menu is missing.

• The Industry standard terminology for online learning is “courses” rather than classes so I would update the language used here to follow users mental model.

• Free Webinar link - I would recommend calling out the value proposition or at least the title of the webinar. There is no information on the home page regarding the webinar which is a missed opportunity.

Broken links or images 

• Carousel of features is repeating on the 4th image and logos aren’t consistent

• The logo slider area is too busy and distracting. For visual consistency, it would be better to use similar logos