Natalie B. Nutrition

Services Provided:

Website Design & Development
Ebook Creation
Social Media Launch Strategy

"How might I provide services to my community to help increase their immunity against Covid-19?"
- Natalie B. Barbosa

Overview

Background

Natalie Barbosa is a Registered Dietician and Nutritionist who launched her website a few months ago.
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The Problem:

In the middle of the pandemic, Natalie felt an urge to create a resource for her community as Covid-19 ravaged New York City.

As a Registered Dietician, she understood that because we’d been in lockdown for so long, our immune systems had naturally weakened. She wanted a way to help improve our immune systems without in person meetings.

Hypothesis

The best way to fight Covid-19 at this point in time (no vaccines available yet) is by boosting your immune system through using natural methods alternatives
The best way to package her knowledge and teach her community to improve their immune system is through an Ebook.

Site Audit

After performing an initial site audit, I realized there were a number of things that could be improved throughout the site such as:

Branding
Site map & navigation
Accessibility
No CTA
Lack of hierarchy

Before

Product Validation

In order to validate the need for an Recipe Ebook to boost immune systems, we set up a poll on Instagram surveying her 200 followers.

‍55 voters expressed interest in the handpicked recipes.
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The following questions were asked:
- Do you find yourself running out of meals ideas during quarantine?
- Did you know your body's immune system is directly impacted by the foods you eat?
- Do you find yourself getting sick often during the year?
- Would you be interested in handpicked recipes with foods that boost immunity?

Building a Waitlist

Once we saw that 55 people were interested, we set up alanding pageto start building Natalie's email list in order to prelaunch the ebook.

We realized that we needed to get more information to build out the content for the ebook and followed this up with another survey.

Of the original 55, only 18 people joined the email list and only 6 completed the additional survey. (left image)

We were also able to determine pricing for the ebook and were pleasantly surprised that almost 90% of our subscribers were willing to pay more than $10.